3 Secrets of Success for Doing Business with China

Posted by Philip Driver on May 24, 2019 7:10:40 PM

Looming large in our lives for the last 40-plus years China never seems to be out of the news. The current burgeoning trade war with the USA burns up the majority of the headlines and you’d be forgiven for thinking that it’s probably the end for any Western organisations wanting to break into the Chinese markets. Bloomberg even reported recently that European companies operating in China said doing business became harder over the last year, with slowing output, rising wages, the trade war and other factors adding to the challenge.

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Topics: marketing, China

7 ways Digital Transformation Makes Money for Your Business

Posted by Philip Driver on May 7, 2019 11:44:07 AM

How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, Marketing Automation

How Digital Transformation is Changing the Face of B2B

Posted by Helen Say on May 3, 2019 5:27:21 AM

New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities

Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.

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Topics: Digital Transformation, Business Strategy, Marketing Transformation, B2B marketing

The 6 Traits of Successful Digital Transformation Leaders

Posted by Helen Say on Apr 26, 2019 4:08:36 AM

Ditch the old ways – It’s time for a new style of management

On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

How Digital Transformation Changed the Marketing Funnel Forever

Posted by Helen Say on Apr 17, 2019 11:23:55 AM

Dealing with the new digital reality

Awareness – Interest – Evaluation – Commitment – Sale.

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Topics: digital marketing, Digital Transformation, Marketing Transformation, Marketing Funnel

Affiliate Marketing Comes of Age And Is More Relevant Than Ever

Posted by Philip Driver on Apr 16, 2019 10:58:16 AM

In a world where marketing power has shifted from retailers to consumers, what role can Affiliate Marketing play?

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Topics: digital marketing, Affiliate Marketing, Affiliate Management, Influencer Marketing

What’s Your Level of Digital Maturity? 5 Tough Questions to Ask Yourself

Posted by Philip Driver on Apr 16, 2019 10:40:02 AM

CommerceCentric’s DIY guide to determining your digital maturity

An organisation’s journey to becoming a fully data-led, customer focused, customer value-driving, competition beating powerhouse is a long one. Digital transformation isn’t a “one and done” or overnight process. Neither does it involve adding a few new productivity- or even customer-focused systems in isolated departments. It’s far from a simple box-ticking exercise owned by a solitary directorate.

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Topics: Digital Agility, Digital Transformation, Digital Maturity, Digital Maturity Curve

Measuring Digital Transformation: It’s Not Rocket Science

Posted by Philip Driver on Apr 10, 2019 12:22:43 PM

One of the first decisions to make when starting down the road of digital transformation, is how you are going to measure your progress.

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Topics: Data Analysis, Digital Agility, Digital Transformation

What is Digital Transformation?

Posted by Philip Driver on Apr 10, 2019 11:45:11 AM

It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.

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Topics: Digital Agility, Digital Transformation, Business Strategy

The Unloved but Vital Role of Ecommerce Operations

Posted by Philip Driver on Apr 1, 2019 9:00:47 PM

You’ve built the worlds best ecommerce site. It’s beautiful, it’s constructed with cutting edge platforms and tools and delivers best-in-class, streamlined customer journeys. You’re generating great high quality traffic from multiple, co-ordinated channels from a top-notch acquisition strategy. You did everything right.

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Topics: Ecommerce, Ecommerce Operations

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