Dealing with Channel Conflict for Brands Going Direct to Consumer

Posted by Philip Driver on Sep 2, 2019 11:53:39 AM



The number of digital first direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing down.

There are extremely enticing benefits for building a direct sales channel including:

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Topics: marketing strategy, CRM, DTC, b2cmarketing

5 Reasons Why You Should Use Email Marketing for Your Gaming Customers

Posted by Philip Driver on Jul 26, 2019 11:11:48 AM

Reports of the death of email marketing are premature. In fact it’s very much alive, kicking and delivering spectacular ROI for those businesses who know how to use it properly

While email marketing is ubiquitous across most industries, making it work requires specialist knowledge and access to a number of data analytics and automation tools. 

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Topics: business growth, marketing strategy, video games marketing, email marketing

CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing


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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Is Your Gaming Company a “Digital First” Business?

Posted by Helen Say on Jul 9, 2019 4:10:36 PM

A new white paper from CommerceCentric challenges the gaming industry’s ability or desire to really  put players at the heart of everything they do

Request your free white paper download

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Topics: video games marketing

Ready Player One: 5 Basic CRM Requirements to Keep your Gamers in the Game

Posted by Philip Driver on Jul 8, 2019 6:04:06 AM

At the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 25 new games are released on Steam daily.

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Topics: marketing strategy, CRM, video games marketing

5 Key Ways Affiliate Marketing Will Boost Your E-commerce Performance

Posted by Helen Say on Jul 1, 2019 4:39:13 AM

Affiliate Marketing is one of the oldest types of performance-based marketing channels and even predates digital marketing as we know it today, having been around since 1989. But despite its long  history it should still play an essential role in your digital marketing and e-commerce marketing strategy.

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Topics: Affiliate Marketing, Affiliate Management, B2B marketing, business growth, marketing strategy

The Future of Business Growth is Bespoke

Posted by Philip Driver on Jun 24, 2019 6:00:18 AM

Using the potential of new technology and a ‘digital first’ mindset, it is possible to bring the small business bespoke model to the masses and deliver truly personalised experiences at scale. This is no time for big business leaders to be coy about learning from the little guys.

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Topics: Digital Transformation, Marketing Transformation, small business, business growth

Successful Digital Transformation is About People, Not Technology

Posted by Helen Say on Jun 12, 2019 8:06:27 AM



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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

What Can Marketing Automation Do For You?

Posted by Philip Driver on Jun 3, 2019 4:39:07 AM

What marketing automation is, what it isn’t, and what it can deliver

Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, B2B marketing, Marketing Automation

Customer Reactivation Marketing: It’s a Mindset Thing

Posted by Helen Say on May 29, 2019 4:46:45 AM

Why Customer Win Back deserves just as much of your attention as acquisition and retention

To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?

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Topics: marketing, Business Strategy, Customer Reactivation

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