Helen Say

Helen Say
Content strategist Helen is a certified Google SEO Marketer. Formerly a CRM Campaign Manager for Vodafone, Nationwide and Canon Europe, Helen now focuses on making sure our clients’ online marketing messages are not only right for their human target market but visible to search engines.

Recent Posts

CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing


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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Is Your Gaming Company a “Digital First” Business?

Posted by Helen Say on Jul 9, 2019 4:10:36 PM

A new white paper from CommerceCentric challenges the gaming industry’s ability or desire to really  put players at the heart of everything they do

Request your free white paper download

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Topics: video games marketing

5 Key Ways Affiliate Marketing Will Boost Your E-commerce Performance

Posted by Helen Say on Jul 1, 2019 4:39:13 AM

Affiliate Marketing is one of the oldest types of performance-based marketing channels and even predates digital marketing as we know it today, having been around since 1989. But despite its long  history it should still play an essential role in your digital marketing and e-commerce marketing strategy.

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Topics: Affiliate Marketing, Affiliate Management, B2B marketing, business growth, marketing strategy

Successful Digital Transformation is About People, Not Technology

Posted by Helen Say on Jun 12, 2019 8:06:27 AM



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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

Customer Reactivation Marketing: It’s a Mindset Thing

Posted by Helen Say on May 29, 2019 4:46:45 AM

Why Customer Win Back deserves just as much of your attention as acquisition and retention

To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?

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Topics: marketing, Business Strategy, Customer Reactivation

How Digital Transformation is Changing the Face of B2B

Posted by Helen Say on May 3, 2019 5:27:21 AM

New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities

Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.

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Topics: Digital Transformation, Business Strategy, Marketing Transformation, B2B marketing

The 6 Traits of Successful Digital Transformation Leaders

Posted by Helen Say on Apr 26, 2019 4:08:36 AM

Ditch the old ways – It’s time for a new style of management

On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

How Digital Transformation Changed the Marketing Funnel Forever

Posted by Helen Say on Apr 17, 2019 11:23:55 AM

Dealing with the new digital reality

Awareness – Interest – Evaluation – Commitment – Sale.

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Topics: digital marketing, Digital Transformation, Marketing Transformation, Marketing Funnel

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