Philip Driver

Philip Driver
A former CMO, Head of Ecommerce and senior marketing leadership positions over the last 15 years. Philip holds an MBA from Warwick Business School specialising in measuring digital transformation.

Recent Posts

Dealing with Channel Conflict for Brands Going Direct to Consumer

Posted by Philip Driver on Sep 2, 2019 11:53:39 AM



The number of digital first direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing down.

There are extremely enticing benefits for building a direct sales channel including:

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Topics: marketing strategy, CRM, DTC, b2cmarketing

5 Reasons Why You Should Use Email Marketing for Your Gaming Customers

Posted by Philip Driver on Jul 26, 2019 11:11:48 AM

Reports of the death of email marketing are premature. In fact it’s very much alive, kicking and delivering spectacular ROI for those businesses who know how to use it properly

While email marketing is ubiquitous across most industries, making it work requires specialist knowledge and access to a number of data analytics and automation tools. 

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Topics: business growth, marketing strategy, video games marketing, email marketing

Ready Player One: 5 Basic CRM Requirements to Keep your Gamers in the Game

Posted by Philip Driver on Jul 8, 2019 6:04:06 AM

At the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 25 new games are released on Steam daily.

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Topics: marketing strategy, CRM, video games marketing

The Future of Business Growth is Bespoke

Posted by Philip Driver on Jun 24, 2019 6:00:18 AM

Using the potential of new technology and a ‘digital first’ mindset, it is possible to bring the small business bespoke model to the masses and deliver truly personalised experiences at scale. This is no time for big business leaders to be coy about learning from the little guys.

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Topics: Digital Transformation, Marketing Transformation, small business, business growth

What Can Marketing Automation Do For You?

Posted by Philip Driver on Jun 3, 2019 4:39:07 AM

What marketing automation is, what it isn’t, and what it can deliver

Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, B2B marketing, Marketing Automation

3 Secrets of Success for Doing Business with China

Posted by Philip Driver on May 24, 2019 7:10:40 PM

Looming large in our lives for the last 40-plus years China never seems to be out of the news. The current burgeoning trade war with the USA burns up the majority of the headlines and you’d be forgiven for thinking that it’s probably the end for any Western organisations wanting to break into the Chinese markets. Bloomberg even reported recently that European companies operating in China said doing business became harder over the last year, with slowing output, rising wages, the trade war and other factors adding to the challenge.

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Topics: marketing, China

7 ways Digital Transformation Makes Money for Your Business

Posted by Philip Driver on May 7, 2019 11:44:07 AM

How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, Marketing Automation

Affiliate Marketing Comes of Age And Is More Relevant Than Ever

Posted by Philip Driver on Apr 16, 2019 10:58:16 AM

In a world where marketing power has shifted from retailers to consumers, what role can Affiliate Marketing play?

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Topics: digital marketing, Affiliate Marketing, Affiliate Management, Influencer Marketing

What’s Your Level of Digital Maturity? 5 Tough Questions to Ask Yourself

Posted by Philip Driver on Apr 16, 2019 10:40:02 AM

CommerceCentric’s DIY guide to determining your digital maturity

An organisation’s journey to becoming a fully data-led, customer focused, customer value-driving, competition beating powerhouse is a long one. Digital transformation isn’t a “one and done” or overnight process. Neither does it involve adding a few new productivity- or even customer-focused systems in isolated departments. It’s far from a simple box-ticking exercise owned by a solitary directorate.

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Topics: Digital Agility, Digital Transformation, Digital Maturity, Digital Maturity Curve

Measuring Digital Transformation: It’s Not Rocket Science

Posted by Philip Driver on Apr 10, 2019 12:22:43 PM

One of the first decisions to make when starting down the road of digital transformation, is how you are going to measure your progress.

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Topics: Data Analysis, Digital Agility, Digital Transformation

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