Looming large in our lives for the last 40-plus years China never seems to be out of the news. The current burgeoning trade war with the USA burns up the majority of the headlines and you’d be forgiven for thinking that it’s probably the end for any Western organisations wanting to break into the Chinese markets. Bloomberg even reported recently that European companies operating in China said doing business became harder over the last year, with slowing output, rising wages, the trade war and other factors adding to the challenge.
How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.
New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities
Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.
Ditch the old ways – It’s time for a new style of management
On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.
In a world where marketing power has shifted from retailers to consumers, what role can Affiliate Marketing play?
CommerceCentric’s DIY guide to determining your digital maturity
An organisation’s journey to becoming a fully data-led, customer focused, customer value-driving, competition beating powerhouse is a long one. Digital transformation isn’t a “one and done” or overnight process. Neither does it involve adding a few new productivity- or even customer-focused systems in isolated departments. It’s far from a simple box-ticking exercise owned by a solitary directorate.
One of the first decisions to make when starting down the road of digital transformation, is how you are going to measure your progress.
It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.
You’ve built the worlds best ecommerce site. It’s beautiful, it’s constructed with cutting edge platforms and tools and delivers best-in-class, streamlined customer journeys. You’re generating great high quality traffic from multiple, co-ordinated channels from a top-notch acquisition strategy. You did everything right.