Affiliate Marketing is one of the oldest types of performance-based marketing channels and even predates digital marketing as we know it today, having been around since 1989. But despite its long history it should still play an essential role in your digital marketing and e-commerce marketing strategy.
What marketing automation is, what it isn’t, and what it can deliver
Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.
New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities
Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.