5 Key Ways Affiliate Marketing Will Boost Your E-commerce Performance

Posted by Helen Say on Jul 1, 2019 4:39:13 AM

Affiliate Marketing is one of the oldest types of performance-based marketing channels and even predates digital marketing as we know it today, having been around since 1989. But despite its long  history it should still play an essential role in your digital marketing and e-commerce marketing strategy.

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Topics: Affiliate Marketing, Affiliate Management, B2B marketing, business growth, marketing strategy

What Can Marketing Automation Do For You?

Posted by Philip Driver on Jun 3, 2019 4:39:07 AM

What marketing automation is, what it isn’t, and what it can deliver

Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, B2B marketing, Marketing Automation

How Digital Transformation is Changing the Face of B2B

Posted by Helen Say on May 3, 2019 5:27:21 AM

New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities

Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.

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Topics: Digital Transformation, Business Strategy, Marketing Transformation, B2B marketing

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