CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing

 

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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Successful Digital Transformation is About People, Not Technology

Posted by Helen Say on Jun 12, 2019 8:06:27 AM

 

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

Customer Reactivation Marketing: It’s a Mindset Thing

Posted by Helen Say on May 29, 2019 4:46:45 AM

Why Customer Win Back deserves just as much of your attention as acquisition and retention

To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?

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Topics: marketing, Business Strategy, Customer Reactivation

How Digital Transformation is Changing the Face of B2B

Posted by Helen Say on May 3, 2019 5:27:21 AM

New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities

Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.

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Topics: Digital Transformation, Business Strategy, Marketing Transformation, B2B marketing

The 6 Traits of Successful Digital Transformation Leaders

Posted by Helen Say on Apr 26, 2019 4:08:36 AM

Ditch the old ways – It’s time for a new style of management

On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

What is Digital Transformation?

Posted by Philip Driver on Apr 10, 2019 11:45:11 AM

It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.

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Topics: Digital Agility, Digital Transformation, Business Strategy

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