If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing
To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?
Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.
On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.
It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.