CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing

 

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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Ready Player One: 5 Basic CRM Requirements to Keep your Gamers in the Game

Posted by Philip Driver on Jul 8, 2019 6:04:06 AM

At the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 25 new games are released on Steam daily.

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Topics: marketing strategy, CRM, video games marketing

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