Dealing with Channel Conflict for Brands Going Direct to Consumer

Posted by Philip Driver on Sep 2, 2019 11:53:39 AM

 

 

The number of digital first direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing down.

The number of digital first direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing down

There are extremely enticing benefits for building a direct sales channel including:

Read More

Topics: marketing strategy, CRM, DTC, b2cmarketing

CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing

 

Read More

Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Ready Player One: 5 Basic CRM Requirements to Keep your Gamers in the Game

Posted by Philip Driver on Jul 8, 2019 6:04:06 AM

At the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 25 new games are released on Steam daily.

Read More

Topics: marketing strategy, CRM, video games marketing

Digital Insight & Opinion

Get empowerd with the latest digital thinking

Keep up to date with the latest digital thinking and insights with the CommerceCentric Blog. Find innovative ideas and strategies from digital marketing, ecommerce and the future of digital business.

We regulary post articles on:

  • Data and Analytics
  • Digital Maturity
  • Digital Strategy
  • Digital Marketing
  • Ecommerce
  • Business insights and more!

Subscribe Here!

Recent Posts