Customer Reactivation Marketing: It’s a Mindset Thing

Posted by Helen Say on May 29, 2019 4:46:45 AM

Why Customer Win Back deserves just as much of your attention as acquisition and retention

To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?

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Topics: marketing, Business Strategy, Customer Reactivation

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