What Can Marketing Automation Do For You?

Posted by Philip Driver on Jun 3, 2019 4:39:07 AM

What marketing automation is, what it isn’t, and what it can deliver

Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, B2B marketing, Marketing Automation

7 ways Digital Transformation Makes Money for Your Business

Posted by Philip Driver on May 7, 2019 11:44:07 AM

How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, Marketing Automation

What’s Your Level of Digital Maturity? 5 Tough Questions to Ask Yourself

Posted by Philip Driver on Apr 16, 2019 10:40:02 AM

CommerceCentric’s DIY guide to determining your digital maturity

An organisation’s journey to becoming a fully data-led, customer focused, customer value-driving, competition beating powerhouse is a long one. Digital transformation isn’t a “one and done” or overnight process. Neither does it involve adding a few new productivity- or even customer-focused systems in isolated departments. It’s far from a simple box-ticking exercise owned by a solitary directorate.

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Topics: Digital Agility, Digital Transformation, Digital Maturity, Digital Maturity Curve

Measuring Digital Transformation: It’s Not Rocket Science

Posted by Philip Driver on Apr 10, 2019 12:22:43 PM

One of the first decisions to make when starting down the road of digital transformation, is how you are going to measure your progress.

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Topics: Data Analysis, Digital Agility, Digital Transformation

What is Digital Transformation?

Posted by Philip Driver on Apr 10, 2019 11:45:11 AM

It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.

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Topics: Digital Agility, Digital Transformation, Business Strategy

The 3 Things You Need to Create a Truly Agile Ecommerce Team

Posted by Philip Driver on Apr 1, 2019 8:59:34 PM

Business leaders who build agility into their business models have a key competitive advantage.

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Topics: Ecommerce, Digital Agility, Ecommerce Operations

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