CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing

 

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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Successful Digital Transformation is About People, Not Technology

Posted by Helen Say on Jun 12, 2019 8:06:27 AM

 

Digital_transformation_is_about_people_m

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

The 6 Traits of Successful Digital Transformation Leaders

Posted by Helen Say on Apr 26, 2019 4:08:36 AM

Ditch the old ways – It’s time for a new style of management

On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

How Digital Transformation Changed the Marketing Funnel Forever

Posted by Helen Say on Apr 17, 2019 11:23:55 AM

Dealing with the new digital reality

Awareness – Interest – Evaluation – Commitment – Sale.

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Topics: digital marketing, Digital Transformation, Marketing Transformation, Marketing Funnel

Affiliate Marketing Comes of Age And Is More Relevant Than Ever

Posted by Philip Driver on Apr 16, 2019 10:58:16 AM

In a world where marketing power has shifted from retailers to consumers, what role can Affiliate Marketing play?

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Topics: digital marketing, Affiliate Marketing, Affiliate Management, Influencer Marketing

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