Successful Digital Transformation is About People, Not Technology

Posted by Helen Say on Jun 12, 2019 8:06:27 AM

 

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

The 6 Traits of Successful Digital Transformation Leaders

Posted by Helen Say on Apr 26, 2019 4:08:36 AM

Ditch the old ways – It’s time for a new style of management

On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

What’s Your Level of Digital Maturity? 5 Tough Questions to Ask Yourself

Posted by Philip Driver on Apr 16, 2019 10:40:02 AM

CommerceCentric’s DIY guide to determining your digital maturity

An organisation’s journey to becoming a fully data-led, customer focused, customer value-driving, competition beating powerhouse is a long one. Digital transformation isn’t a “one and done” or overnight process. Neither does it involve adding a few new productivity- or even customer-focused systems in isolated departments. It’s far from a simple box-ticking exercise owned by a solitary directorate.

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Topics: Digital Agility, Digital Transformation, Digital Maturity, Digital Maturity Curve

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