Using the potential of new technology and a ‘digital first’ mindset, it is possible to bring the small business bespoke model to the masses and deliver truly personalised experiences at scale. This is no time for big business leaders to be coy about learning from the little guys.
What marketing automation is, what it isn’t, and what it can deliver
Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.
How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.
New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities
Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.
Ditch the old ways – It’s time for a new style of management
On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.
CommerceCentric’s DIY guide to determining your digital maturity
An organisation’s journey to becoming a fully data-led, customer focused, customer value-driving, competition beating powerhouse is a long one. Digital transformation isn’t a “one and done” or overnight process. Neither does it involve adding a few new productivity- or even customer-focused systems in isolated departments. It’s far from a simple box-ticking exercise owned by a solitary directorate.
One of the first decisions to make when starting down the road of digital transformation, is how you are going to measure your progress.
It’s easy to dismiss “Digital Transformation” as another business buzz word, or cliché or shorthand for “moving everything to the cloud”. But doing so could mean missing out on a serious growth opportunity for your business.