If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing
To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?
Looming large in our lives for the last 40-plus years China never seems to be out of the news. The current burgeoning trade war with the USA burns up the majority of the headlines and you’d be forgiven for thinking that it’s probably the end for any Western organisations wanting to break into the Chinese markets. Bloomberg even reported recently that European companies operating in China said doing business became harder over the last year, with slowing output, rising wages, the trade war and other factors adding to the challenge.