CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing

 

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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Customer Reactivation Marketing: It’s a Mindset Thing

Posted by Helen Say on May 29, 2019 4:46:45 AM

Why Customer Win Back deserves just as much of your attention as acquisition and retention

To paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer acquisition and customer retention deserve equal billing when it comes to focus, resources and budget. But how much of the pie is reserved for customer reactivation?

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Topics: marketing, Business Strategy, Customer Reactivation

3 Secrets of Success for Doing Business with China

Posted by Philip Driver on May 24, 2019 7:10:40 PM

Looming large in our lives for the last 40-plus years China never seems to be out of the news. The current burgeoning trade war with the USA burns up the majority of the headlines and you’d be forgiven for thinking that it’s probably the end for any Western organisations wanting to break into the Chinese markets. Bloomberg even reported recently that European companies operating in China said doing business became harder over the last year, with slowing output, rising wages, the trade war and other factors adding to the challenge.

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Topics: marketing, China

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