Dealing with Channel Conflict for Brands Going Direct to Consumer

Posted by Philip Driver on Sep 2, 2019 11:53:39 AM

 

 

The number of digital first direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing down.

The number of digital first direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing down

There are extremely enticing benefits for building a direct sales channel including:

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Topics: marketing strategy, CRM, DTC, b2cmarketing

5 Reasons Why You Should Use Email Marketing for Your Gaming Customers

Posted by Philip Driver on Jul 26, 2019 11:11:48 AM

Reports of the death of email marketing are premature. In fact it’s very much alive, kicking and delivering spectacular ROI for those businesses who know how to use it properly

While email marketing is ubiquitous across most industries, making it work requires specialist knowledge and access to a number of data analytics and automation tools. 

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Topics: business growth, marketing strategy, video games marketing, email marketing

Ready Player One: 5 Basic CRM Requirements to Keep your Gamers in the Game

Posted by Philip Driver on Jul 8, 2019 6:04:06 AM

At the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 25 new games are released on Steam daily.

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Topics: marketing strategy, CRM, video games marketing

5 Key Ways Affiliate Marketing Will Boost Your E-commerce Performance

Posted by Helen Say on Jul 1, 2019 4:39:13 AM

Affiliate Marketing is one of the oldest types of performance-based marketing channels and even predates digital marketing as we know it today, having been around since 1989. But despite its long  history it should still play an essential role in your digital marketing and e-commerce marketing strategy.

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Topics: Affiliate Marketing, Affiliate Management, B2B marketing, business growth, marketing strategy

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