Using the potential of new technology and a ‘digital first’ mindset, it is possible to bring the small business bespoke model to the masses and deliver truly personalised experiences at scale. This is no time for big business leaders to be coy about learning from the little guys.
What marketing automation is, what it isn’t, and what it can deliver
Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.
How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.
New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities
Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.
Ditch the old ways – It’s time for a new style of management
On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.