The Future of Business Growth is Bespoke

Posted by Philip Driver on Jun 24, 2019 6:00:18 AM

Using the potential of new technology and a ‘digital first’ mindset, it is possible to bring the small business bespoke model to the masses and deliver truly personalised experiences at scale. This is no time for big business leaders to be coy about learning from the little guys.

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Topics: Digital Transformation, Marketing Transformation, small business, business growth

Successful Digital Transformation is About People, Not Technology

Posted by Helen Say on Jun 12, 2019 8:06:27 AM

 

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

What Can Marketing Automation Do For You?

Posted by Philip Driver on Jun 3, 2019 4:39:07 AM

What marketing automation is, what it isn’t, and what it can deliver

Automation is taking over everywhere, from ordering kiosks in McDonalds and self-checkout machines in supermarkets, to robots on car assembly lines and running warehouses.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, B2B marketing, Marketing Automation

7 ways Digital Transformation Makes Money for Your Business

Posted by Philip Driver on May 7, 2019 11:44:07 AM

How digital transformation drives business growth, improves the customer experience, makes you more competitive, and reduces cost.

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Topics: Digital Agility, Digital Transformation, Marketing Transformation, Marketing Automation

How Digital Transformation is Changing the Face of B2B

Posted by Helen Say on May 3, 2019 5:27:21 AM

New business models, processes and strategies are firmly in the spotlight as B2B organisations wake up and smell the digital transformation opportunities

Customer centricity, online content, social media, emails, e-commerce, paid search, SEO, data analytics – all familiar concepts in B2C world by now and a part of the DNA of digitally mature organisations. Business leaders the world over are changing and adapting to the new world reality of customers being in charge of the buying journey and are stepping up their efforts to deliver customer value at every opportunity.

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Topics: Digital Transformation, Business Strategy, Marketing Transformation, B2B marketing

The 6 Traits of Successful Digital Transformation Leaders

Posted by Helen Say on Apr 26, 2019 4:08:36 AM

Ditch the old ways – It’s time for a new style of management

On paper business managers are ill-prepared for a leadership role in an organisation committed to digital transformation. Most business and management schools do a great job of training managers to be functional or transactional leaders.

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Topics: digital marketing, Digital Transformation, Business Strategy, Digital Maturity, Marketing Transformation

How Digital Transformation Changed the Marketing Funnel Forever

Posted by Helen Say on Apr 17, 2019 11:23:55 AM

Dealing with the new digital reality

Awareness – Interest – Evaluation – Commitment – Sale.

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Topics: digital marketing, Digital Transformation, Marketing Transformation, Marketing Funnel

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