5 Reasons Why You Should Use Email Marketing for Your Gaming Customers

Posted by Philip Driver on Jul 26, 2019 11:11:48 AM

Reports of the death of email marketing are premature. In fact it’s very much alive, kicking and delivering spectacular ROI for those businesses who know how to use it properly

While email marketing is ubiquitous across most industries, making it work requires specialist knowledge and access to a number of data analytics and automation tools. 

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Topics: business growth, marketing strategy, video games marketing, email marketing

CRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucial

Posted by Helen Say on Jul 12, 2019 9:08:17 AM

If you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill battle to keep them playing

 

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Topics: marketing, digital marketing, Business Strategy, CRM, video games marketing

Is Your Gaming Company a “Digital First” Business?

Posted by Helen Say on Jul 9, 2019 4:10:36 PM

A new white paper from CommerceCentric challenges the gaming industry’s ability or desire to really  put players at the heart of everything they do

Request your free white paper download

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Topics: video games marketing

Ready Player One: 5 Basic CRM Requirements to Keep your Gamers in the Game

Posted by Philip Driver on Jul 8, 2019 6:04:06 AM

At the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers play multiplayer games at least once a week, 60% of American gamers play every day. 25 new games are released on Steam daily.

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Topics: marketing strategy, CRM, video games marketing

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